Marketing and Communications
Breakthrough Solutions. We always listen first.
Why Nonprofits Need Branding – What makes you stand out from other nonprofits? An effective brand strategy will create a unique identity that differentiates your agency from the competition. Do your donors think of the great things you do and feel a swell of pride when they see the cover of your newsletter, glimpse a billboard or hear someone mention your name? If your brand is not as strong as your mission, call us. We can help.
Positioning for Growth – At times it may be difficult to believe you’re going stay afloat, let alone grow. But, if you plan on coming through these economically-challenging times as a vibrant, growing organization, you’ll need to position yourself as soon as possible. How you present your agency to the world affects the odds of your obtaining grant funding, your chances of attracting major donors and ultimately your success. BSG will help you craft the right message to persuasively position your agency.
Getting the Word Out – We all need websites, brochures, rack cards and blogs, but often end up writing and designing them in house—and the results just don’t cut it. Newsletters, either mailed or emailed, are our stock-in-trade for donors; but do they present us in the most positive light? If you need professional results but think you can’t afford them, BSG will make life easier and better looking—at a price that satisfies.
Learn to Love Your Journalist – Ever wonder why your agency’s stories don’t get covered by the media? Is there a way you can get a newspaper columnist to call you first for a local angle on a national story? We have gained great free coverage on network and local TV, The New York Times, Newsweek, The Los Angeles Times, NPR and The Albuquerque Journal — all for New Mexico nonprofits. Call us — we can help you get noticed.
When Things Go Wrong – Do you have a crisis strategy for media and donors? It doesn’t take long for years of hard and honest work to go down the drain when a difficult situation gets out of hand and on to TV. Even if it is not justified, silence can unfortunately imply guilt. BSG assists you in preparing innovative crisis management plans based on real-life nasty experiences.